Welcome to the Micro Marketing Podcast for Lawyers.
I'm Roy West, the founder of Business for lawyers; if you're new, welcome and thanks for joining us. With 40 years of Business, marketing and strategy experience, including 20 years of Business coaching, I'll share insights, advice and actionable ideas to help you develop and implement your law firm marketing strategy.
In this session you will discover the three growth stages that define every law firm.
The constricted zone, acceleration zone and profit zone.
Unfortunately, many lawyers I've met think marketing is a tap you can turn on. I often ask what you did six months ago to bring on leads today. Usually, after a blank stare, they understand my point.
To break through to the profit zone, you must own your strategy and commit to running the business as much, if not more, than practising law.
Your brand (including your reputation) becomes your most valuable asset. Your marketing plan functions consistently. Clients value the quality of your work. Price is no longer the driver of choice. You've found your niche and have clients who proudly boast that you represent them.
Many firms reach this pinnacle, but few firms truly master this stage.