Attracting new clients is the lifeblood of every law firm.
Your website is your most crucial asset in winning over or losing clients.
Yet, most law firms apply a set-and-forget strategy, thinking that a static online billboard is enough to persuade clients that your law firm answers their legal issues and you are the one to represent them.
When people click on a law firm's website, they are there for a reason. Data suggests that up to 80% of potential clients do online research. They will give you 7 to 15 seconds to connect and engage them.
We call this the confirmation process.
Potential clients want to confirm that their image of your firm matches the online vision you've presented.
If you fail to engage with the client, you will likely lose them to another law firm forever.
How frustrating is it to know that new work is going to other firms that was expected to go to your firm?
Your law firm website must demonstrate how it can help potential clients solve their legal questions.
We recommend that law firms build a connection across five key areas. Learn what these are in this episode of the Micro Marketing Podcast For Lawyers.